Sponsor Spotlight: Jim Keffer w/ Keffer Auto Group

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1. Describe a typical day in your life: ​

I get out of bed around 5:45 I feed the dogs and take them for a walk and then get to the gym or swim by 7am. Swim days I do 3000 to 5000 yds at MSA, gym days I lift and do core and stretching for an hour and then run between 5 K and 8 miles. I may go to Huntersville, Independence or back to the house to work after my workout. I usually have two meetings or more each day with key personnel from the dealerships, and spend the rest of my time reviewing results asking questions via email or text. I try to prioritize the 20% of stuff every day that will make 80% of the difference. I believe the 80/20 Principle is critical and do my best to adhere to it. I still have a long way to go. 🙂 If I have an early meeting at one of the dealerships, I get my workout in midday to 5 pm range. Either way I try to make it home before rush hour and work on emails from my kitchen table. I don’t like the home office. It’s too dark. I often don’t get finished with emails til 9 or 10 pm, but if I do finish up before 8 pm, I like to go to the studio and make a pot or trim one of the ones that’s ready to be trimmed. I also like to walk the dogs with Sandy at night if my emails aren’t too crazy. Weekends are usually a longer run Saturday morning with some emails and then Pottery and spending time with Sandy. Sunday might be a bike day depending on what I’m training for or might be off, which means more pottery, church and maybe a movie with Sandy. We rarely go out, and I’m OK with that. Fortunately so is she.


2. How do you best maximize your time?

​By staying as close to the schedule as possible, but being willing to trash the schedule if something important happens. I try to prioritize the stuff that matters and push back the stuff that doesn’t.​


3. What drives you? ​I’m not really sure. I’ve always wanted to be good at whatever I did since I was a kid.​ I feel obligated to make the most of the gifts I’ve been given, whatever they may be. Once I started experiencing some successes in sports or business, I found I liked winning better than not winning and tried to figure out how to do more of it. I also like to be able to support charities that I care about and help the people that i work with achieve their goals. Achievement in business allows me to do that, so I keep working.


4. How did you enter into the endurance sport world & what has been your favorite race?
​I got into Endurance sports because i saw one of the first iron man races when I was a kid and told myself that they were nuts and I wanted to do that when I was “an old man”​ and turned 50. :). I did Iron Man New Zealand in 2015 about 3 months after my 50th birthday. My favorite race so far was probably Swim Run NC. It’s just a really cool vibe and the course is spectacular! 
5. What do you wish you had more of in your life?


6. Who has had the biggest influence on your life?
​Probably my dad, because I have spent the better part of my life in a career I’d never have pursued if it wasn’t what he did. My Vistage Chair David Zerfosss has also been a great influencer more recently.​ 
7. In your eyes, what has been your biggest achievement to date?
​Personally it would be staying married to my favorite person for almost 30 years​. professionally, building a business that has consistently created winning results while constantly dealing with failures and headaches. Athletically, I’d say the going under 5 hours in the Wilmington Half was my best race. I’ve won my age group in a number of half marathons and 5Ks, I think for me the half iron man was the best accomplishment, because even though I didn’t place, it was a strong race for me. 
8. How do you measure a successful life?
​By how much positive impact we have on other people’s lives.​


9. Anything else you would like to share?
​My brother is a great guy, and while he’s not athletic, he has a saying I really like.​ “There are no dress rehearsals in life. You only get one time through so make the most of it.” That makes life a series of actions we take as a result of decisions we make between competing goals. Every decision we make costs us a certain amount of time that we will never get back. That can make you crazy if you don’t feel like the things you chose to do are serving some higher purpose. Making the most of the gifts I’ve been given and trying to do it in a way that has a positive impact on as many people as possible is my higher calling.Jim Keffer is the owner of Keffer Auto Group. If you are in need of a new car, contact kelly@fillnowcoaching.com and we can get you in touch with the awesome GM’s in the greater Charlotte region.